Brand Awareness: How Branded Content Can Help Your Business Grow

Introduction

In today’s world of fierce competition, it’s no longer enough to offer great products or services. Customers need to know who you are, what you stand for, and why they should choose you over your competitors. This is where brand awareness comes in. Simply put, brand awareness is the level of recognition and familiarity that customers have with your brand.

Building brand awareness is crucial for any business looking to grow and succeed in the long run. Fortunately, with the advent of digital marketing, there are many ways to achieve this goal. One such way is through branded content.

What is Branded Content?

Branded content is any type of content created by a brand with the goal of promoting the brand rather than engaging, informative, and entertaining content-specific products or services. It’s a subtle way of marketing that involves creating, engaging, informative, and entertaining content while still promoting the brand. Branded content can take many forms, including sponsored content, product placement, influencer marketing, native advertising, and user-generated content.

Types of Branded Content

  • Sponsored Content

Sponsored content is content created by a brand but published on a third-party platform. This could include articles, videos, or social media posts. The goal is to reach a larger audience by leveraging the popularity of the platform.One example of successful sponsored content is the “Hootsuite Academy” program. Hootsuite is a social media management tool, and their academy offers free courses on social media marketing. By creating valuable content, Hootsuite was able to position itself as an expert in the field and increase brand awareness.

  • Product Placement

Product placement involves placing a brand’s products or services in a non-promotional way in a TV show, movie, or video game. The goal is to create subconscious associations between the brand and the product. One example of successful product placement is Reese’s Pieces in the movie E.T. The Extra-Terrestrial. In the movie, the main character used the candy to lure E.T. and the brand experienced a surge in sales after the movie’s release.

  • Influencer Marketing

Influencer marketing involves partnering with influencers on social media to promote a brand’s products or services. The goal is to leverage the influencer’s following to increase brand awareness and reach a new audience. One example of successful influencer marketing is Gym shark’s partnership with Whitney Simmons. Gym shark is a fitness apparel brand, and Whitney is a popular fitness influencer. By partnering with her, Gym shark was able to reach a new audience and increase brand awareness.

  • Native Advertising

Native advertising involves creating content that blends in with the platform it’s published on. This could include sponsored articles, videos, or social media posts. The goal is to create informative, entertaining, and engaging content while still promoting the brand.

One example of successful native advertising is the “Dumb Ways to Die” campaign by Metro Trains. The campaign was designed to raise awareness about train safety and used a catchy song and cute characters to promote the message. The campaign went viral and helped Metro Trains increase brand awareness.

  • User-generated Content

User-generated content involves creating content that is created by users or customers. This could include reviews, testimonials, or social media posts. The goal is to create a sense of community around the brand and encourage customers to share their experiences.

One example of successful user-generated content is the “Share a Coke” campaign by Coca-Cola. The campaign involved printing popular names on Coke bottles and encouraging customers to share photos on social media. The campaign went viral and helped Coca-Cola increase brand awareness.

Benefits of Branded Content

  • Increased Visibility

Branded content can help increase brand visibility by reaching a larger audience. By creating valuable content that resonates with your target audience, you can increase the chances of your content being shared and therefore increasing your reach. In addition, branded content can help you establish your brand as a thought leader in your industry, which can lead to increased visibility and recognition.

  • Improved Customer Engagement

One of the key benefits of branded content is improved customer engagement. By creating content that is informative, entertaining, and engaging, you can build a stronger connection with your audience. This can lead to increased loyalty and customer satisfaction, which can ultimately lead to increased sales and revenue.

  • Enhanced Credibility

Branded content can also help enhance your credibility as a brand. By creating valuable content that is relevant to your audience, you can position yourself as an authority in your industry. This can help build trust with your audience and increase the likelihood of them choosing your brand over your competitors.

  • Improved Search Engine Optimization (SEO)

Branded content can also help improve your SEO. By creating content that is optimized for specific keywords and phrases, you can improve your chances of ranking higher in search engine results pages (SERPs). This can help drive more traffic to your website and increase your visibility online.

  • Increased Sales and Revenue

Finally, branded content can lead to increased sales and revenue. By building a stronger connection with your audience, you can increase brand loyalty and encourage repeat business. In addition, by reaching a larger audience, you can increase your chances of attracting new customers and growing your business.

Steps to Building an Effective Branded Content Strategy

1. Define your target audience

The first step in building an effective branded content strategy is to define your target audience. This will help you create content that is relevant and valuable to your audience, which can increase engagement and build brand loyalty.

2. Set your goals and objectives

The next step is to set your goals and objectives. This could include increasing brand awareness, driving traffic to your website, generating leads, or increasing sales. By setting clear goals and objectives, you can measure the success of your branded content strategy and make adjustments as needed.

3. Choose the right type of branded content

Once you’ve defined your target audience and set your goals and objectives, the next step is to choose the right type of branded content. This could include sponsored content, product placement, influencer marketing, native advertising, or user-generated content. The key is to choose the type of content that is most likely to resonate with your audience and achieve your goals.

4. Create compelling content

The next step is to create compelling content that is informative, entertaining, and engaging. This could include blog posts, videos, infographics, or social media posts. The key is to create content that is relevant to your audience and provides value.

5. Distribute and Promote your content

The final step is to distribute and promote your content. This could include sharing your content on social media, promoting it through paid advertising, or reaching out to influencers to share your content. The key is to get your content in front of as many people as possible.

6. Measuring the Success of Your Branded Content Strategy

To measure the success of your branded content strategy, you’ll need to track key performance indicators (KPIs). This could include website traffic, social media engagement, lead generation, or sales. By tracking your KPIs, you can determine what’s working and what’s not, and make adjustments as needed.

The next step is to set your goals and objectives. This could include increasing brand awareness, driving traffic to your website, generating leads, or increasing sales. By setting clear goals and objectives, you can measure the success of your branded content strategy and make adjustments as needed.

Conclusion

Branded content is an effective way to build brand awareness and increase engagement with your audience. By creating content that is informative, entertaining, and engaging, you can build a stronger connection with your audience and increase the likelihood of them choosing your brand over your competitors. If you’re looking to build brand awareness and grow your business, consider partnering with a 3D animation company that specializes in branded content.

At our company, we specialize in 3D animation, motion graphics, and branded content. Get in touch with us to learn how we can help you create compelling content that resonates with your audience and achieves your business goals.

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